Native Australian Foods, Landing Page & Motion Graphic
Swinburne Emerging Leader Award | Sustainability
This university project focused on promoting the consumption of Native Australian flora to improve local biodiversity and promote indigenous culture. During a 12 week period, primary and secondary research was conducted which would inform the design of a static website landing page and motion graphic.
The project began with an extensive literature review of peer-reviewed journals for existing literature which would form the basis for primary research. In-depth interviews were subsequently conducted with native food industry experts, scientists and general consumers. Personas and scenarios were written based on the findings of these interviews and led to the solution of creating a motion graphic and website landing page which promotes native Australian food.
Melbournians are spoilt with vast culinary diversity but one food group is noticeably absent – native Australian fruits, spices and vegetables. Known colloquially as Bush Tucker, these Flora have evolved in the harsh Australian climate and are suitable for growing in areas which ordinarily would be prohibitive to European flora. Therefore, by encouraging the consumption of these foods, the increased demand would encourage growing these crops for commercial purposes.
Australian crops would assist in maintaining local biodiversity and reduce the need for fertilizer intensive farming. Additionally, the flora has a strong spiritual connection with the Australian Indigenous community and should hold a stronger place in our national heritage. Currently the industry is still very young as it navigates cultural aversion which could be overcome with education and marketing efforts. In time, the planting of consumable native flora could also be encouraged in urban agriculture projects with harsh environments.